New habits and opportunities for growth.
New Email Habits:
In 2024, e-commerce merchants are facing new email-sending requirements. As these changes approach, merchants need to adjust their email marketing practices to stay compliant and maintain a good sending reputation.
Besides setting up a dedicated domain for email, merchants need to be more cautious about their email delivery strategy focusing on engaged users, watching the frequency, and keeping an eye on their sending reputation.
Explore More:
Don't just stick to Facebook and Google for your e-commerce business. After the IOS restrictions, marketers have seen the value of mixing it up with different traffic sources. Here are our top three channels to explore this 2024.
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Pinterest is still relevant. Since its debut in 2010, Pinterest quickly became the go-to platform for millennials to plan and visualize weddings (play video below 🤣), parties, outfits, and everything in between. For Gen Z, Pinterest is more than just a platform for moms; it has evolved into their preferred mood board hub where keywords such as aesthetic, coquette, and the latest mob wife aesthetic are on the rise.
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CTV (Connected TV) is a channel to watch, offering exciting potential for e-commerce businesses, especially with platforms such as Shoppr.tv that are leveling the CTV advertising playing field for smaller businesses and Shopify merchants.
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Direct Mail: While not new, direct mail, when done right, remains a potent tool for e-commerce success. It allows for personalized and direct communication with your audience, adding a personal touch to your marketing efforts. Apps like Post Pilot are a perfect way to dip your toes with this channel.
Get Social:
Social selling is no longer optional for e-commerce merchants. Platforms like Instagram and TikTok have become key to reaching and engaging with younger and not-so-younger audiences. Creating compelling content and leveraging these platforms can boost sales and brand visibility.
Additionally, the Shop App, Shopify’s own marketplace, is starting to get more relevance. Creating strategies for this channel can be a way to reach new audiences.
Keep Learning:
Keeping up with AI trends will not only improve customer experiences but also streamline operations. E-commerce businesses that embrace AI-driven automation will gain a competitive edge by reducing costs and increasing efficiency. And since we are newsletter addicts, here’s our recommended publication for everything productivity and AI.
