Thank your mom... For boosting e-commerce sales
Mother's Day isn't just about pasta necklaces and breakfast in bed, it presents a $20 billion retail opportunity for e-commerce merchants.
According to the NRF (National Retail Federation), consumers consistently prioritize meaningful gifts for Mother's Day. This highlights the importance of choosing gifts that resonate with a mother's individuality and preferences.
A skincare subscription, a stylish pair of flats or the greatest running shorts can make the perfect gift for mom. Every Shopify Store can have a piece of the Mother's Day pie.
Here's how to get ready:🌟Warm it Up: Don't wait until the last minute! Start showcasing your Mother's Day-friendly products at least 4 weeks before the big day. This keeps your brand at the forefront of shoppers' minds.
📈 Push Ads Budget: Ramp up your advertising efforts ahead of time to reach more potential customers and drive traffic to your store.
💡Get Creative with Discounts: Instead of the same old 20% off, think outside the box. Offer something special like an extra gift or free personalization to sweeten the deal.
🎁 Curate a Gift Guide: Make it easy for your customers to find the perfect gift by adding a gift guide section to your site. Then, promote it via email and social media to drive traffic.
💳 Don't hide your gift cards! Make gift cards easily accessible by adding them to your navigation menu. It's a convenient option for last-minute shoppers.
✉️ Add Gift Messaging options: Enhance the gifting experience by incorporating apps like Giftnote, allowing customers to add personalized messages to their gifts.
📝 Create Engaging Content: Share the stories behind your brand or showcase your team's moms. Personal touches like these resonate with customers and make your brand more relatable.
📦 Set shipping times expectations and leverage them to create urgency by clearly stating the final day to place orders for delivery by Mother's Day.
Suggested Apps and Shopify features:
GiftNote App
Zepto Product Personalizer App
Easy Gift App
Shopify Gift Cards