Thank Your Mom!

Thank your mom... For boosting e-commerce sales

Mother's Day isn't just about pasta necklaces and breakfast in bed, it presents a $20 billion retail opportunity for e-commerce merchants. 

According to the NRF (National Retail Federation), consumers consistently prioritize meaningful gifts for Mother's Day. This highlights the importance of choosing gifts that resonate with a mother's individuality and preferences. 

skincare subscription, a stylish pair of flats or the greatest running shorts can make the perfect gift for mom. Every Shopify Store can have a piece of the Mother's Day pie.

Here's how to get ready:

🌟Warm it Up: Don't wait until the last minute! Start showcasing your Mother's Day-friendly products at least 4 weeks before the big day. This keeps your brand at the forefront of shoppers' minds.

📈 Push Ads Budget: Ramp up your advertising efforts ahead of time to reach more potential customers and drive traffic to your store.

💡Get Creative with Discounts: Instead of the same old 20% off, think outside the box. Offer something special like an extra gift or free personalization to sweeten the deal.

🎁 Curate a Gift Guide: Make it easy for your customers to find the perfect gift by adding a gift guide section to your site. Then, promote it via email and social media to drive traffic.

💳 Don't hide your gift cards! Make gift cards easily accessible by adding them to your navigation menu. It's a convenient option for last-minute shoppers.

✉️ Add Gift Messaging options: Enhance the gifting experience by incorporating apps like Giftnote, allowing customers to add personalized messages to their gifts.

📝 Create Engaging Content: Share the stories behind your brand or showcase your team's moms. Personal touches like these resonate with customers and make your brand more relatable.

📦 Set shipping times expectations and leverage them to create urgency by clearly stating the final day to place orders for delivery by Mother's Day.
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