When to send your campaigns
Ever wondered about the right time to hit the "send" button for your email campaigns? Well, here's the scoop: it's not one-size-fits-all. Perfect timing depends on various factors, including the product you're promoting, your brand, your audience, and even the time of year.
So, what's our approach when it comes to picking the perfect day for our clients' email campaigns? We rely on a mix of data, benchmarks, and testing.
- Competitor Analysis: Sign up for your competitors' email marketing and, after getting their welcome flow, make a note of the days you get their marketing campaigns or use a tool like Sendview to track it for you.
- Leverage Shopify Data: Analyze your Shopify data to identify your store's busiest day.
- Pick a day: To pick the most effective day of the week, select 2 or three potential days based on your benchmarks and Shopify data and do an A/B test. Ensure consistency in timing and content.
- Ideal Timing: Once you've identified your preferred day of the week, conduct another A/B test to determine the optimal sending time.
- Stick to Your Schedule: After discovering your ideal sending days and times, maintain consistency for a while. However, don't get too comfortable. You can repeat tests but avoid testing during major campaigns or sales events.
Some Extra Tips:
🎵 Friday, I'm in Love (but not with Email Campaigns): Fridays are typically not the best choice for email campaigns due to the weekend mindset, which may reduce email engagement.
🛍️ Sunday Night Shopping: Surprisingly, Sundays can be highly effective for some e-commerce brands, especially those targeting women. There's something about Sunday evenings that triggers impulse shopping.
👀 Schedule in Advance: When scheduling a campaign, timing is crucial. Avoid sending it within 2-6 hours of your desired send time, as some recipients may be in time zones where that time has already passed. The best practice is to schedule your campaigns at least one day in advance.
💡 Smart Sending: Explore Klaviyo's Smart Sending feature, designed to prevent customers from receiving multiple emails within a specific time frame, such as at least 16 hours. This feature prevents email fatigue and prioritizes your email flows.
Do you have any other tricks? Share them with us by replying to this email.
Happy sending! 🚀
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🤫 Here's a little secret: We are still deciding when to send our campaigns. And yes, we are doing our own A/B test with this email. Some of you will get it at 9:00 a.m., others at 11:30 a.m., and others at 8:00 p.m. We'll keep you posted on the results.