The Brand

This is a Mexican fashion brand founded in 2011 that is making a name for itself in the global fashion scene with its exceptional pieces that empower women. The brand's success has led to its expansion to the United States, where it is gaining a following among fashion lovers. 

The brand has embraced sustainable fashion by committing to reducing its environmental impact, innovating its techniques, and improving the lives of artisans. It produces locally and supports artisan communities in Mexico through formal training and community development.

  • The Problem

    After completing Shopify web development for this e-commerce brand in its Mexican and US versions, we shifted our focus to its email marketing. The brand already had Klaviyo automation for Mexico but was generating low revenue and losing significant revenue due to the state of its automated flows. Also, Klaviyo US was virtually untouched.

    The brand lacked key, specialized email flows that were essential to its business model. The few existing flows were performing poorly and it was time to improve them.

  • The Objectives

    • Increases campaign profitability by implementing a more targeted approach to segmenting the email list, resulting in improved recipient engagement, higher open rates, and increased click-through rates.
    • Optimize conversion rates from in-store visitors to email list subscribers by designing more effective opt-in forms.
    • Broaden the customer experience through the implementation of new behavior-driven automation.

The Email Structure

58 Clicks understands the art of crafting captivating emails that drive results. Our emails are meticulously designed to engage recipients from the moment they open. We start with a visually stunning template that grabs attention, followed by concise and impactful copy crafted by our talented writers. Beyond the initial content, we replace traditional product listings with custom graphics that transform product links into enticing visual elements, inviting recipients to explore further.

To reinforce the brand's identity and leave a lasting impression, we conclude each email with a carefully crafted footer that provides essential information about the brand. This comprehensive approach ensures that our emails consistently deliver exceptional results, driving engagement and conversions for our clients.

The Solution: Flows

We revamped the main flows of the brand: Welcome, Abandoned Cart & Browse Abandonment Flow.

We analyzed the best practices through its competitors and market trends, updating the header and footer, optimizing the texts in relation to the number of images, and creating eye-catching copies and graphic design that will encourage purchases.

The Results in the first 3 months

  • Before Acceleration Program

    $9,852 Revenue From Klaviyo (32.31% from Total Revenue)

    $757 Revenue From Flows (7.69% from Total Revenue from Klaviyo)

    2.00% Pop Up Conversion Rate

  • After Acceleration Program

    $13,449 Revenue From Klaviyo (42.08% from Total Revenue)

    $2,952 Revenue From Flows (28.13% from Total Revenue from Klaviyo)

    3.05% Pop Up Conversion Rate