The Brand

Antojitos de tu País is a brand dedicated to bringing authentic Venezuelan and Latin American flavors to its customers. It serves as a sister brand to arepazone.com, which operates six physical locations in Washington, D.C., and its surrounding areas. Together, these brands celebrate the rich culinary heritage of Venezuela and Latin America, offering customers both online and offline access to their favorite traditional foods.

  • The Problem

    Antojitos de tu País reached out to us to enhance their online presence and drive higher sales. They aimed to transition to a more robust e-commerce platform and implement effective marketing strategies to better connect with their audience and boost revenue.

  • The Objectives

    • Transition the website to a more robust and scalable e-commerce platform.
    • Establish a cohesive brand presence online.
    • Increase website traffic and customer retention through optimized marketing strategies.
    • Drive significant growth in online sales.

The Solution: New Website, Flows, Campaigns, Paid Media, and Shopkeeper Maintenance

In November 2022, we migrated Antojitos de tu País from Square to Shopify, enabling them to leverage Shopify’s advanced e-commerce functionalities. This transition allowed us to:

  • Develop a modernized website with improved navigation and a streamlined checkout process.
  • Enhance mobile responsiveness to cater to the growing number of mobile shoppers.
  • Integrate robust marketing tools for targeted campaigns.

We revamped the brand’s marketing strategy in July 2023 through our Acceleration Program, and since then, we have been working closely with them to continue optimizing their growth:

  • Email Flows: We implemented automated flows tailored to customer behavior to ensure consistent engagement.
  • Campaigns: Our data-driven campaigns emphasized the brand’s unique Latin American identity and promoted its most popular products.
  • Paid Media: Our targeted advertising campaigns through Meta Ads amplified visibility, attracted new customers, and boosted sales.
  • Shopkeeper Maintenance: Through our Shopkeeper service, we provided ongoing website maintenance and optimization to ensure peak performance, and a seamless customer experience.

The Results

  • 37.9% increase in online sales in 2023 compared to 2022.

    65.8% increase in online sales from 2023 to 2024.

    128.6% total online sales growth from 2022 to 2024, more than doubling revenue through strategic e-commerce optimization and marketing efforts.