The Brand

Since 2012, Maine Garlic Company has been dedicated to cultivating premium, locally-sourced garlic using sustainable farming practices. Their commitment to quality, from seed garlic to culinary varieties, has solidified their reputation in local markets, offering top-tier products for garlic lovers and growers nationwide. However, despite their regional recognition, the brand lacked a robust online presence to expand their reach and bring the distinctive flavor of their garlic to a broader audience.

  • The Problem

    • Lack of a clear brand identity resulted in market confusion, hindering customer recognition and loyalty in a competitive space.
    • Absence of an e-commerce platform severely limited sales potential, restricting growth beyond local farmer's markets and regional outlets.
    • Insufficient brand storytelling failed to convey their unique farming philosophy and expertise, missing opportunities to connect with conscious consumers.
    • No established system for pre-orders or proactive customer engagement regarding harvest availability led to lost sales and diminished customer relations.

  • The Objectives

    • Develop a distinct, compelling brand identity to differentiate Maine Garlic Company and build strong customer recognition and loyalty.
    • Implement a robust e-commerce platform to expand sales nationwide, tapping into a broader market of garlic enthusiasts and culinary professionals.
    • Craft engaging brand storytelling to highlight their sustainable practices and farming expertise, fostering connections with their target audience.
    • Establish a streamlined system for pre-orders and proactive customer communication regarding harvest, enhancing customer satisfaction and sales.

The Solution:

1. Building a Recognizable Brand Identity

We developed a logo featuring garlic iconography, visually tying the brand to its core product. A rich green color palette was chosen to emphasize freshness, sustainability, and authenticity. The result? A cohesive, trustworthy brand identity that reflects their farm’s values and dedication to quality.

2. Designing a User-Friendly E-commerce Platform

Using Shopify, we built an e-commerce site that:

  • Showcases their fresh garlic and branded merchandise in an engaging, easy-to-browse format.
  • Enables direct online purchases with seamless checkout functionality.
  • Features customer testimonials to build trust and credibility.
  • Incorporates a responsive design for a smooth experience on desktop and mobile.

3. Implementing a Dynamic Harvest Countdown

To keep customers engaged and informed, we integrated a countdown timer on the homepage, displaying the next garlic harvest date. This feature builds anticipation, encourages pre-orders, and enhances the user experience by adding a sense of exclusivity and urgency.

4. Enhancing Customer Engagement & Storytelling

We designed dedicated sections that:

  • Share the farm’s story and commitment to sustainability.
  • Highlight the superior quality of their garlic.
  • Encourage customers to join their mailing list for harvest updates and exclusive offers.

The Results

  • Maine Garlic Company now has a professional brand presence and an intuitive online store that enhances both sales and customer engagement. The new website seamlessly connects their farm with a wider audience, allowing garlic lovers to purchase fresh, hand-grown garlic year-round—whether at markets or delivered to their doorstep.

    The addition of the harvest countdown timer creates a unique interactive experience, ensuring customers stay informed and excited about upcoming harvests.